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400-600-600 One You

13th March 2018


One You Nutrition Campaign: Key Messages
About the 400-600-600 One You campaign:

  • Public Health England’s (PHE) new ‘One You’ campaign provides adults with a simple tip to help them make healthier choices while out and about – aim for 400-600-600. That’s around 400 calories for breakfast, 600 for lunch and 600 for dinner, plus a couple of healthier snacks and drinks in-between.
  • PHE’s ‘One You’ 400-600-600 campaign aims to help adults manage the ‘calorie creep’ that sees two thirds of middle aged adults in England overweight or obese.
  • The tip will help adults reduce excess calorie consumption and get closer to the 2,000 calories for women and 2,500 calories for men each day.
  • Adults are consuming on average 200 to 300 more calories than they need each day. Over time, these extra calories build up and can cause unhealthy weight gain.
  • Excess calories are contributing to our country’s growing obesity problem, causing health issues including heart disease, Type 2 diabetes and some cancers.
  • Adults consume around a quarter (20-25%) of their calories when eating out, with many unsure how many calories they need each day.
  • Major retailers – including Greggs, Starbucks and Subway – will provide a range of options to help shoppers find meals of around 400 calories for breakfast and 600 calories for lunch and dinner. This will make healthier choices easier for their millions of customers across the UK.
  • Call to action: Try a healthier choice today, aim for 400-600-600.